Nowadays, most commodities or services are rated through certain These ratings, easy to access, are playing an increasingly important role in customers' purchase However, results are sometimes

There is no denying that such ratings might bring convenience to consumers, but they are often misleading and As we all know, most of the ratings are based on others’ judgment on the product or service Every judgment comes from a specific need or a unique psychological Apparently, blindly following others' advice will affect our own Another fact should not be neglected that some of the ratings are the outcome of a careful manipulation of companies or It has become a common practice for some to pay for good ratings on their products or services so as to increase their

Therefore, we should give a second thought to these ratings whenever we go