1、比别人少用一条线获得更低的工艺成本，比别人提供多一种价值认同并获得更高的利润，这就是苹果。

2、all products will leave apple store but cannot leave apple system,we have to help customers continued use of apple products, until died.

3、We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

4、The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

5、活着就是为了改变世界，难道还有其他原因吗?

6、become the pronoun of not because of his remarkable how clever, but that he is how diligent.

7、把标志画那么大干吗?苹果的产品要在任何时候都让人一眼认出是苹果的产品而非是苹果的标志。

8、我愿意用我所有的科技去换取和苏格拉底相处的一个下午。

9、领袖和跟风者的区别就在于创新。

10、let team for those who say“impossible” people feel not achieve them is shameful.

11、do not according to user bad habits to design, also do not according to programmers thinking design!

12、a leader and a follower innovation distinguishes between,your time is limited, so don't like asians that,wasted in imitate others this kind of things.

13、成为卓越的代名词，很多人并不能适合需要杰出素质的环境。

14、IBM Thinkpad如果没了小红点，那它就不是Thinkpad。MACBook如果加了小红点，那它即不是IBM Thinkpad也不是苹果MACBook了。

15、不要按照用户的坏习惯去设计，也不要按照程序员的思维去设计!

16、East: “there's a phrase in Buddhism,'beginner's never keep Have a beginner's mind is a wonderful thing.

17、不要小看ipod上的一颗按钮，它和别人不一样的是我们做了21个方案、84000次测试、57次改进，用户的满意源于不必要的坚持。

18、There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind.

19、Innovation distinguishes between a leader and a follower.

20、领袖和跟风者的区别就在于创新，你的时间有限，所以不要像亚洲人那样，浪费在模仿别人这种事上。

21、我愿意把我所有的科技去换取和苏格拉底相处的一个下午。

22、产品设计时的所有功能都是一个整体，不应该有任何理由去砍功能，破坏整体性。

23、成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。

24、team of people who want to use Keynote to prove themselves only shows that you can, please take out the solution.

25、I would trade all of my technology for an afternoon with Socrates.

26、任何一款产品都不应该带着BUG去见用户，那怕失信于媒体推迟发布时间。