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测算,走好运,发大财!full story shandaplans expansion,inches close to ku6 buy[date:11-27-2013]source:china daily chinese media companyshandainteractive entertainment ltd is acquiring video website ku6,in an effort to expand its market share in the interactive entertainment segment.shandahas agreed to buy ku6,a source familiar with the matter told china daily yesterday,declining to reveal more details.media reports have said that hurray!solutions ltd,a subsidiary ofshanda,will pay$44 million for a58 percent stake in ku6.spokespersons ofshandaand ku6 refused to coent on the matter when contacted.shandaaims to become acomprehensive entertainment company,and online video is an integral part of the interactive entertainment business,said cao fei,an analyst with research firm analysys international.ku6 is fundedlargely by foreign private equity firms,and ranks third in china's internet video market after tudou and youku.the company earned advertisement revenue of over 100 million yuan last year.shandahas been stepping up its spanersification pace in the last few years as it seeks to expand its reach beyond the online gaming mart.chen tianqiao,founder and ceo ofshanda,said earlier:we are going to try different businesses,including online and offline,publishing,games,television and movies.earlier this month,it entered the film and television business by setting up a600-million-y uan joint venture with golden eagle broadcasting system.the company also roped in famous television director long danni of the super girl tv program to head the new joint venture.shandahad in june acquired internet and mobile networks music provider hurray!solutions ltd.the company also runs three major literature websites under its umbrella and has an over 80 to 90 percent share of the internet literature market in the country.by shifting to more spanersified entertainment platforms,the company aims to better integrate its content resources,offer customers more choice and expand revenue streams,said cao.shandareported net revenue of 1.24 billion yuan in the second quarter of this year,with nearly 95 percent coming from its online gaming business.however,analysts feel that despite its spanersification plans,the online gaming business would continue to be the main revenue earner.since most of the spanersified platforms may take some time to generate revenues,the online gaming business would continue to bankroll most ofshanda's spanersification programs,said cao.previous:airline to sell tickets online with alibaba next:yunnan chihong may raise 1.8b yuan related news keywords:remarks of this ne ws all of remarks my remarks google gadgets sponsored links most read stories浏览本文的人还浏览现场版非主流皮肤背景代码快乐女生冠军难听的非主流歌曲名非主流伤感
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