[冲刺中考]英语阅读与填空：14-Tuesday 电子商务 182词

14-Tuesday 电子商务 182词

题材： 电子商务 词数： 182 建议阅读时间： 4分钟

阅读下面的短文，选择正确答案。

In the mid 1990's，people started doing business on the Internet．At that time，there were two kinds of companies．First，there were traditional companies．They sold things in stores．Then，there were Internet companies．They didn't have a store，and they only sold things on the Net．

Traditional companies didn't want to lose any business．Quickly，they made their own websites and began selling things on the Net．These are the so-called“brick and click”companies．Many stores are made of brick．And you click on your mouse to buy things with your computer．That's where the name“brick and click”comes from．

By the late 1990's，e-businesses like amazon．com，buy．com，and etoys．com were in trouble．Their profits were not very high．Competition was great．Many of these businesses were losing a lot of money．In 2000，many e-businesses went out of business．

Why are brick and click companies，like Barnes and Noble，Toys R Us，and Walmart so successful？First，many customers know and trust their names．Their websites，like walmart．com，are easy to remember．These companies also have a lot of experience．They know how to run a successful business．

In the world of e-commerce，companies are fighting for every dollar and every customer．Will brick and click companies win the war ？Only time will tell．

生词

brick　n． 砖块，砖头：They moved the whole house，brick by brick．他们一点一点地把整座房子搬走了。

click　n． （关门、敲击键盘等时发出的）喀哒声：He saluted with a click of his heels．他脚跟咔嚓一碰，敬了个礼。 v． （使）发出喀哒声：To open a file on the computer，click on the mouse．按一下鼠标便可开启计算机上的文件。

competition　n． 竞争：They were in competition with people much more experienced than they were．他们是在跟经验丰富得多的人竞争。

commerce　n． 商业，贸易：She has little experience of the world of commerce．她没有什么商界经验。

quit　v． （quit 或quitted；quitting ）停止：The men quit work when the whistle blew．哨声响起的时候工人们下班。

1．Which of these would be a brick and click company？

A．A clothing company with no website．

B．A bookseller with five stores and an Internet site．

C．A video seller with a big website but no stores．

D．A restaurant．

2．What did many traditional companies do in the mid 1990's？

A．They went out of business．

B．They made websites．

C．They bought Internet companies．

D．They sold their computers．

3．What gave Internet companies a lot of trouble in the late 1990's？

A．Heavy competition．

B．Their websites were bad．

C．They didn't know what to sell．

D．Their profits were high．

4．People like buying from brick and click companies because ________．

A．their names are hard to remember

B．they have nice websites

C．they are cheap

D．people trust them

5．What does“win the war ”mean？

A．Quit doing business and become a soldier.

B．Lose the most customers.

C．Make the most money.

D．Win a game.

参考译文

20世纪90年代中期，人们开始在网上做生意。那时有两种类型的公司。一种是传统的公司，他们在商店里出售东西。另一种是网络公司，他们没有商店，他们只在网上卖东西。

传统公司不想丢掉任何生意。他们很快建立起自己的网站，并开始在网上卖东西。这就是所谓的“砖头加点击”的公司。许多商店都是由砖头盖成的，而你点击鼠标就可以用电脑买东西，这就是“砖头加点击”名称的由来。

到了20世纪90年代后期，像amazon.com、buy.com和etoys.com之类的电子商务公司纷纷陷入困境。它们的利润不太好。竞争很激烈。许多这类公司都在亏损。到了2000年，许多电子商务公司破产了。

为什么店铺和网络相结合的公司，比如邦诺书店、玩具反斗城和沃尔玛能如此成功呢？首先，许多顾客了解并信任它们的品牌。他们的网址，比如walmart.com很容易被记住。这些公司还有丰富的经验。他们懂得怎样经营一家成功的企业。

在电子商务的世界里，公司在为每一个美元和每一位顾客展开争夺。店铺和网络相结合的公司能赢得这场战争吗？只有时间可以告诉我们。

参考答案

Tuesday 1．B　2．B　3．A　4．D　5．C